Taglines & Slogans

Slogans and Taglines can set your business apart. So why are they important, and what stands out from the rest?

We see and hear advertisements everywhere. From radio to newspapers, or roadside billboards, social media, websites and text messages alike, they are designed to somehow stick in your subconscious. It is surprising to realise just how much, such clever wording is managing to invade us. But what makes some hit the point, more than others? Thought provoking words can truly capture our attention through an image or a catchy slogan. For some it's a combination of both.

We’re all made individually, so for some a picture can spell a thousand words. But for some, they actually like being told. It’s a case of defining what best pops into a person or a potential clients head. For visually minded creatives, logos may be your go-to idea when you think of branded design items. Still however, memorable slogans, catchphrases, or taglines are also essential. For example, what pops into your head when you hear these phrases?

• Just do it.
• Because you’re worth it.
• Melts in your mouth and not in your hand.
• Cooking on gas.

We’ll articulate why Planet Logo, can be the difference, and capture your target market, with a unique combination of criteria. Things to consider from the following:

• Slogans or taglines. What difference and does it matter?
• What makes a good business’s slogan/tagline?
• What part does a slogan work in a profile branding kit?
• Should I make use of a tagline in social media?

Slogans versus Taglines. Is there a difference?

The words slogan and tagline are often used ambiguously. It’s a fine line in all honesty between the two, but there is a difference. A tagline is often very brief, whereas a slogan can epitomise a business’s heart and lasting soul with a longer message. A tagline however, is more permeable in that it encapsulates the company’s voice and reason to its identity. A slogan tends to last a good while longer, that the quick burst of its tagline counterpart.

Some companies do not settle on a single slogan, instead they choose to change their narrative quite often. Crest is a good example of this. While their red, white and blue lettering have remained relatively consistent, their taglines has frequently changed. Though the complete list is extensive, here’s a condensed version of their tagline history:

• Fighting cavities is the whole idea behind Crest (1972)
• You can’t beat Crest for fighting cavities (1974)
• The sooner the Crest, the sooner the cavities (1975)
• We’re working to make cavities a thing of the past (1980)
• Fighting cavities with the best Crest yet (1982)
• We want what you want. Kids without cavities (1983)
• The power behind a healthy smile (1999)
• Creating smiles every day (2000)
• Healthy beautiful smiles for life. (2009)
• Life Opens up if you do (2011)

Each of these taglines said something different about the company's values. In the early years, the sentiment was on health, and then it turned to beauty. Overall however, wellbeing was the focus.

Why do Slogans matter?

Imagine you’re put on the spot and have two minutes to pitch your business idea. To sum up everything your business does, you must first ask yourself, before offering the answer: 

• What can you say to capture attention? 
• What makes your business or product different from every competitor?
• And most importantly, what triggers the emotion?

That tasty message is often referred to as an ‘elevator pitch’. For books, it’s the summary on the back. When it comes to products, it’s the write-up on the website. But for a business, this is the starting point of developing a slogan.

Your slogan is part of your overall brand and marketing plan. It encapsulates who your company is and how it’ll do things in the simplest way possible. It’s a message that must be consistent across all social media platforms, ads, websites, newsletters, business cards, and even your email signature.

By choosing Planet Logo to do this for you, we’ll research your identity, put the ideas in and ultimately be in tune with what you want your customers to think. Referring to the trigger just mentioned, it needs to be positive, otherwise it will just go in one ear, and fly out of the other without you unconscientiously taking or making an action. Yes, that’s right, it has in part something to do with familiarity, but in whole to do with performing an action.

Understanding that a good tagline is an asset to any company, whether it’s a startup trying to be better and different from its competitors, or a small/big business that is trying to get attention, a tagline can grab a potential client’s curiosity and make them want to know more. 

An unforgettable tagline can help your business stand out from the pack and attract customers who are looking for products like yours. Having a great tagline helps define your business, tunes up your brand image, and is persuasive enough to make people more than just remember it. 

So let Planet Logo, design you a whole visual package with a slogan or a tagline. The benefit of letting us do it, comes with our vast experience, that has seen benefits on the international stage. We’ll create your own memorable tagline or even a logo in a simple, yet powerful process. 

Stay unique, let it be Planet Logo.